With 87% of Canadians having a bottle of ketchup in the fridge, and 56% saying it’s their favourite condiment, Kraft Heinz Canada wanted to celebrate that love. So we mixed AR with a ketchup bottle and created an experiential “GIF Shop”. Our audience had the pleasure of getting animated GIFs on their personalized bottle when they place their phone camera up on the Heinz keystone.
What better way to celebrate Canada then with personalized bottle of their favourite ketchup?